Skinification or putting your eyebrows and eyelashed first

At U/1ST, we believe that the concept of skinification is not merely a trend; it is here to stay. In this article, we will focus on how we apply it to eyelash and eyebrow care.

U/1ST IS SKINIFICATION-BASED

It has always been in our DNA to claim that we care for our skin from the inside out. Make-up that nurtures the skin from within is what makes it radiate on the outside, and the same goes for our eyebrows and eyelashes. Each have their requirements, but both necessitate internal care. 

The secret lies in active ingredients such as peptides and argan oil, two key elements for the treatment of the skin and hair follicle. 

Argan oil deeply moisturises and nourishes the skin while repairing the hair fibre. Peptides encourage eyelash growth, increasing volume and density, while also strengthening and repairing the skin barrier.

YOUR APPEARANCE SAYS A LOT ABOUT YOU

Caring for our eyelashes and eyebrows is essential, as they can transform our most distinctive feature: our gaze. This gaze communicates silently on our behalf and, above all, guides us towards our aspirations.

Do you have thin or thick eyebrows? Do you prefer fuller eyelashes or a more natural style? Whatever they may be, we ensure they always look strong and healthy.

FROM COMPLEMENTS TO ESSENTIALS

We bring you the ultimate cocktail for your eyebrows and eyelashes: three treatments designed to care for them and bring out their full potential. 

Step 1. Nutrition.

Start and end your day with Multiactive Eyelash Serum. Apply it morning and night to the roots of your cleansed lashes, and let the panthenol and peptides strengthen, nourish, and enhance them day after day. 

Step 2. Definition.

Continue using the Multiactive Treatment Transparent Mascara on your lashes. Its formula, enriched with panthenol and peptides, hydrates and strengthens your lashes. Once prepared, nourish, define, and restructure your lashes for added volume and curl with the Multiactive Treatment Black Mascara 

Step 3: Lifting effect.

A final touch with Multiactive Treatment Transparent Mascara to open up the look. If your day requires it, feel free to reapply at any time to keep your brows and lashes looking their best for longer.

MULTIACTIVE EYECARE SET

At U/1ST, we believe in combinations: both of assets and products. So, if you want to give your look a voice of your own, we recommend you combine:

Multiactive Eyelash Serum + Treatment Black Mascara

An unbeatable duo, nourished and defined lashes from root to tip.

DEMONSTRABLY EFFECTIVE TREATMENTS

In a clinical study supervised by dermatologists and ophthalmologists involving 20 female volunteers, the Multiactive Treatment Black Mascara demonstrated its effectiveness: 

Instant effectiveness on freshly made-up lashes:

• 95% say the product elevates their lashes and enhances their eyes.
• 85% observe that their eyelashes appear longer and curvier.
• 80% notice their eyelashes possess greater volume.

Efficacy observed after four weeks on unmade up lashes:

• 55% notice their eyelashes are stronger, hydrated and nourished.
• 60% notice more intensity in the natural colour of their eyelashes.
• 70% say their eyelashes are more cared for.

After a clinical study with 25 female volunteers, dermatologically and ophthalmologically monitored, Multiactive Eyelash Serum proved its power:

Efficacy after one month:

• 72% notice an overall improvement in the appearance of their eyelashes.

Efficacy after two months:

• 88% find their eyelashes more resistant.
• 80% say their eyelashes have more strength and volume.
• 76% say their eyelashes are longer.

Because a complete care is a real care. 

U/1ST TEAM