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U/1ST takes the expressions of your eyes to the next level

25.11.2024
Why choose between caring for your brows and lashes or make-up? Now you can enjoy both at the same time with our multi-active make-up.
The expression of your eyes is one of the most powerful features of your face, an instant reflection of how you feel and everything you project. 

It is the centre of so many emotions. I'm sure you have communicated more than once without saying a word. That's why they say the gaze is the mirror of the soul ( so right!), but it also reflects how we care for ourselves. What does your gaze reflect?

The co-protagonists who this look the look are:

  •       Eyelashes give us expressiveness and can completely change our appearance depending on the mascara we use.
  •       Eyebrows: they frame the eyes and define facial expressions.
  •       The contour of the eyes and eyelids: that delicate skin that shapes our eyes.

And we must give our eyes the daily treatment they need if we want them to be beautiful and healthy, whatever the season.

MAKE-UP TO CARE. CARE TO TRANSFORM.

Beyond the fashions that dictate whether brows should be thick or thin or dramatic versus more natural, caring for these areas is crucial (and timeless).

Treating these areas with products that contain the right active ingredients, such as panthenol and peptides, will make our eyes more beautiful and healthier. 

You know that U/1ST takes an innovative approach to skincare. That's why we have special products that make skincare much easier than you might think. In no time, you'll be incorporating them into your skincare routine.

4 EXPERT TIPS FOR EXPERT PRODUCTS

Our expert makeup artist, Marta Arce, shares her professional tips on effectively using U/1ST's multi-active products and transforming your look with complete care.

  1. Use the transparent mask as a pre-serum.

Using the Multiactive Treatment Transparent Mascara to prepare and hydrate your lashes will improve their performance. 

  1. Instant lifting effect

Use Multiactive Treatment Black Mascara to define and condition lashes for more volume, curl and an intense look. Plus, the thick silicone brush makes it glide on and off easily. 

Apply from roots to ends in a zigzag motion. 

  1. Keep the freshly made-up effect all day long

You can reapply the Multiactive Treatment Transparent Mascara anytime to refresh your look.

  1. Don't forget your eyebrows

Multiactive Treatment Transparent Mascara is also the perfect way to set, hydrate and style your eyebrows in a natural way. 

  1. A step further in your skincare

Apply the ultra-precise brush of Multiactive Eyelash Serum to clean lashes like eyeliner, morning and night, along with your regular skincare routine. It is ideal for strengthening and nourishing lashes from the roots.

Once dry, you can use your usual mascara.

Finally, if you have not used a waterproof product before, cleanse the lashes with Multiactive Serum Cleanser. Then, intensify the treatment by applying Multiactive Eyelash Serum to the cleansed and toned lashes.

MIX AND MATCH: THE WINNING COMBINATION

And to improve the results on your eyelashes, we recommend a combination:

Multiactive Treatment Transparent + Black Mascara

The ideal duo to maximise the results for your eyes and achieve healthier, fuller, thicker lashes without make-up.

Multiactive Eyelash Serum + Treatment Black Mascara

Two products made for each other. When used together and consistently, amazing results can be achieved in as little as two months.

The expression of your eyes is, without doubt, the signature of who you are. It is the first and most lasting memory you leave behind. Dedicating time and attention to it is a way of prioritising what is truly important to you.

 U/1ST Team