De la máscara de pestañas al labial: por qué tienes un imprescindible sin el que no puedes salir de casa

From mascara to lipstick: because you've got a must-have, you can't leave home without

07.02.2024

Red lips or a defined look can save your day and even boost your self-esteem. Discover make-up's historical and emotional power and how to make the most of your must-haves.

For many women, make-up is a statement in itself. A statement, as they say these days. Sometimes you turn to it to enhance those innate traits of your personality, that authenticity that makes you who you are. Other times, your trusted make-up - that great essential - comes to the rescue to give you a boost on that day when you need an extra dose of courage or to give you that instant glow in any situation. Whether it's an unexpected video call or an impromptu after-work session.

Red lips, for example, have always been a symbol of the emotional power of make-up. An almost magical ability to raise someone's self-esteem. The "handsome look", as the actress Úrsula Corberó used to say in one of her interviews. In 1912, red lips were synonymous with rebellion, and the New York suffragettes knew how to use the colour as a political tool. During the Second World War, it became a symbol of social power to boost morale in times of crisis.

The infallible power of coloured lips and a defined look

One way or the other, its strength should never be underestimated. And best of all, you don't need big productions to make a difference. Minimalism is still a timeless trend that will never go out of fashion. You just have to know how to identify—if you haven't already—what your beauty essentials are par excellence—those essential products that you always carry with you, come rain or snow. 

Lipsticks and mascaras are, without a doubt, two unquestionable must-haves. "Red lipstick transforms the face, making you more attractive immediately. It brings colour and light to the skin. Your lips look bigger, fuller and sexy. They symbolise strength, femininity, courage and passion. You epitomise glamour and class. And it looks good on all skin types," says Marta Arce, make-up artist and co-creative director of U/1ST.

MULTIACTIVE ADVANCED LIP SERUM CARMEN

"A beautiful colour for any time and any occasion. Moisturising and long-lasting". - Stefania Andrades, Make-up artist.

A lipstick that not only gives your lips an intense red colour but also contains lip-conditioning ingredients.

RETINYL ACETATE: a retinol ester with good skin tolerance and liposoluble properties. Applied in controlled doses and combined with waxes and oils, it regenerates, protects and rejuvenates the lips day and night.

HYALURONIC ACID: to improve the hydration and texture of the lips.

ARGAN OIL and VEGETABLE WAXES: nourish, moisturise and soften the lips.

If painted lips can make all the difference, so can a defined look. Mascara is the (not so) secret weapon for opening up the eyes and achieving a more awake, almost accusatory look.
MULTIACTIVE BLACK MASCARA

"From the first application, you notice an incredible change; the lashes are lifted and full of volume. I'm also confident that I'm using a product that's good for my eyes and lashes." - Inma Mariscal, Fashion Photographer and Art Director.

The eyes are among the face's most delicate parts, so you must be especially careful when choosing your go-to product. If your formula contains active ingredients, you will get an immediate lifting effect and stronger and more hydrated eyelashes.

ARGAN OIL: a natural super ingredient with nourishing, restructuring and antioxidant properties. It cares for and firms your lashes from root to tip.

PANTHENOL (vitamin B5): protects, moisturises and adds radiance.

RICIN OIL: provides density and hydration, strengthens and adds length to the eyelashes.

Indispensable, yes, but also all-rounders

If “less is more” is the motto of minimalism, multifunctional beauty is all-in-one. If the smart beauty movement has taught us anything, it's that the trick is to do more with less. And 2-in-1 is, in a way, a liberation in terms of time and space. And if you need ideas, here are three examples of hybrid (or all-rounder) make-up:

A BLUSH THAT ADDS COLOUR TO YOUR LIPS

MULTIACTIVE SERUM BLUSH 

Its cream finish is perfect for colouring cheeks and lips. It's so easy to apply that you don't even need a brush.

A RED LIPSTICK THAT WORKS TO COUNTERACT DARK CIRCLES UNDER THE EYES

MULTIACTIVE ADVANCED LIP SERUM CARMEN

"The technique of using red lipstick to conceal and correct dark rings under the eyes became fashionable a few years ago, and those of us who know colour theory know why and how to use it: blue or violet tones are corrected with orange tones and green tones with reddish tones. Dark circles are usually in the bluish range and can, therefore, be corrected with reddish and orange lipsticks, which are their complements," says Marta Arce.

A MASCARA THAT CAN ALSO BE USED TO STYLE YOUR EYEBROWS

MULTIACTIVE TREATMENT TRANSPARENT MASCARA

Open and define your look with more curved and volumised lashes. Because it is transparent, it respects the natural colour of your lashes, and you can use the brush to shape and set your eyebrows.

And for you, what is the one must-have you can't leave home without?